Life
In Provence Debuts New Product Line
Not
Your Standard Jams or Herbs
SAN FRANCISCO – January 24,
2000. In keeping with the company’s ever increasing distribution -- 250 stores
nationwide -- life in Provence continues to grow their product offering to meet
the diverse needs of their customers. At the San Francisco Fancy Food Show, life
in Provence will introduce five authentic Provencal jams, prepared using the
old-fashioned recipes of "grande mamans" --
with a unique twist of flavor to please both traditionalists and trend
setters. They will also showcase a new herb
collection featuring Herbes de Provence, Thyme and Rosemary.
Peter Mayle, the New York Times best-selling author of "A Year in Provence", commented on the new life in Provence jams, "These jams are classics, thick and juicy. I think they taste even better than home made."
The life in ProvenceÔ jams are prepared in Provence in the local tradition -- simmered in open cauldrons with plenty of the best fruits (apricot, strawberry, orange) and one or several rarer ingredients (almonds, rhubarb, grapefruit) to subtly enhance the jams to confer them their unique personalities. The new jams -- Apricot with Sliced Almond, Red Currant & Raspberry, Strawberry & Rhubarb, Provençal Fig, and Orange-Lemon-Grapefruit -- are currently available and are starting to be distributed nationally.
In Provence herbs
grow wild on the hills to deliver the smell of the sun-soaked land and its
richness to passersby. Thyme/Thym and Rosemary/Romarin
are both versatile and popular cooking herbs which are delicious for seasoning
just about anything - game, poultry, grilled meat, fish, bread or a simple
tomato-and-onion sauce. The life in Provence Herbes de Provence is a careful mélange
of flavors that delivers the most classic combination: rosemary, thyme, basil,
marjoram and savory.
“We want to share our passion for the relaxed and refined Provençal lifestyle through our foods, so that everyone can find the Provençal in themselves,” said Julien, Co-President, life in Provence. Adds Donatien, Co-President: "being Provencal means knowing what's important… living in harmony with the land… not taking things too seriously… a certain relaxed sophistication… it's more a lifestyle, not just a place, and everyone can be Provençal."
The life in
Provence product line is made in and imported from Provence, everything about it
is authentic, from the traditional recipes to the people who select and prepare
the food. The product line includes vegetable dishes such as ratatouille and
sautéed eggplant; vinaigrettes, aïoli and rouille; as well as tapenade, olive
oil and Niçoise olives.
Since launching its initial line of ten products in January of 1999, life in Provence has added eight new products to its mix (five jams and three herbs). The product line is currently available in 250 stores nationwide including Zabar’s, Draeger’s, Food Emporium, Dorothy Lane Market, Whole Foods, Epicure’s, Andronico’s, Mollie Stone’s and Woodland Market.
For information via the Web please visit www.lifeinprovence.com.
